Digital marketing is a way of promoting services and brands using digital technologies and the Internet. It includes a variety of strategies, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click (PPC) advertising, all designed to reach and engage target audiences. Unlike traditional marketing, digital marketing allows businesses to interact with consumers in real-time, track their behavior, and quickly adjust campaigns to improve effectiveness. By leveraging the power of digital platforms, companies can build brand awareness, drive traffic, generate leads, and ultimately increase sales.